Matt Kenseth driving Oscar Mayer car at Darlington

It may not be the Wienermobile, but Matt Kenseth will be sporting the iconic colors of Oscar Mayer this weekend at Darlington Raceway.

Kenseth’s Roush Fenway Racing Ford Fusion will be decked out in yellow and orange at the track “Too Tough to Tame.”

“We’re proud to sponsor an iconic driver and storied racing program in Matt Kenseth and Roush Fenway Racing,” said Matt Riezman, Brand Manager for Oscar Mayer. “NASCAR is a sport loved by our fans, and just like we stand by our promise of quality meats, we’re excited to stand by Matt and the No. 6 car as he drives miles of smiles at Darlington Raceway – just as we have with the Oscar Mayer Wienermobile.”

Oscar Mayer has long been a sponsor of RFR appearing as associate sponsors for both Kenseth and teammate Kurt Busch’s No. 97 during their championship winning seasons.

Kenseth’s car join the brand’s iconic WienerFleet as an honorary vehicle, accompanying the Wienermobile…a 27 foot-long hot dog on wheels…WienerRover, WienerMini, WienerCycle, WienerDrone and the most recent addition, Super Hotdogger.


“It’s great to have Oscar Mayer back on board,” said Kenseth. “Oscar Mayer was a great partner at Roush for many years in the early 2000s, so this is a nice throwback to those days. The Southern 500 is one of my favorite events of the season. There’s a lot of history at Darlington, and the industry does a great job of celebrating that during the weekend.”


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