Jimmy John’s joins Kevin Harvick, Stewart Haas Racing in 2014


Kevin Harvick is headed to Stewart Haas Racing in 2014 and taking longtime sponsor Jimmy John’s with him to the new team.

Jimmy John’s will act as¬†primary sponsor of Harvick and the No. 4 Chevy in the NASCAR Sprint Cup Series. SHR announced Tuesday that the gourmet sandwich shop has signed a three year deal with the team.

The signing of Jimmy John’s comes months after Budweiser announced that they would be moving to SHR with Harvick.

Harvick will be the third driver on the team co-owned by Tony Stewart and Gene Haas. He will be joining Stewart, Kurt Busch, and Danica Patrick.

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Jimmy Johns will be the primary sponsor of Harvick and the No. 4 team for 12 races, highlighted by the Brickyard 400 at Indianapolis Motor Speedway.

For the remaining 26 races on the Sprint Cup schedule, Jimmy Johns will serve as a major associate sponsor of the No.4 Chevy.

Jimmy Johns will also be an associate sponsor of the No. 14 Bass Pro Shops/Mobil 1 Chevrolet of SHR driver/owner Tony Stewart, who will join Harvick in representing Jimmy Johns.