Budweiser will be joining Kevin Harvick as he moves to Stewart-Haas Racing in 2014 to drive the No. 4 Chevy SS in the Sprint Cup Series.
“Over the last three years, Kevin has been an amazing ambassador for Budweiser, both on and off the track,” said Blaise D’Sylva, vice president of media, sports and entertainment marketing, Anheuser-Busch. “We value that level of commitment, and we’re proud to join him at Stewart-Haas Racing next season.”
Under the terms of the deal, Budweiser will serve as the primary sponsor of the No. 4 Chevy for 20 races. It will also serve as the sponsor of the Budweiser Duel during Budweiser Speedweeks at Daytona International Speedway. Budweiser will serve as a major associate sponsor for the remaining races on the Sprint Cup Series schedule.
Thus far, Harvick has earned 21 Sprint Cup Series wins, 96 top-five and 198 top-10 finishes. He is currently fourth in the point standings.
Harvick will join long-time friend Tony Stewart as he departs on a new era in his career.