If there is one thing that racing and toilet paper have in common it is skidmarks. So it should come as little surprise that Charmin put up a sign at Charlotte Motor Speedway letting NASCAR fans know that they had their behinds.
“Stop Skidmarks” reads the sign which is made in the shape of a pair of white underwear. This is one of the best signs ever.
JEFF GORDON: Cat in the Hat helmet
This is part of a two race advertising campaign by the company. The sign will also be at the track for next weeks Coca-Cola 600.
Here is a little more about the marketing genius behind this sign.
Skidmarks developed by Charmin agency, Publicis’ Kaplan Thaler:“We think about poop and toilet paper all day, every day. And we love it.”
— Tripp Mickle (@trippmickle) May 18, 2013