Wendy’s returning to sponsor Gragson at Talladega

Fast food restaurant Wendy’s is returning to the No. 42 Chevrolet Camaro of Noah Gragson for the upcoming NASCAR Cup Series race at Talladega Superspeedway.

The partnership between Wendy’s and Gragson dates back to the 2020 season.

Wendy’s will be celebrating on-site at Talladega Superspeedway by bringing fans a one-of-a-kind arcade and dining experience coined, “Biggie’s.” While at “Biggie’s,” fans can play nearly 20 different classic arcade games, get an up-close and personal look at the No. 42 Biggie Bag, and score FREE Biggie Bags, frozen Blueberry Pomegranate Lemonades and exclusive, limited-edition Wendy’s and Gragson co-branded merchandise. Once night falls, stick around because “Biggie’s” transforms into “Biggie’s After Dark” — the ultimate glow in the dark party for race fans.

“Wendy’s is back, and we have big things planned for race fans at Talladega,” said Carl Loredo, Global Chief Marketing Officer for The Wendy’s Company. “We started some beef at Daytona with the help of our friends at LEGACY MOTOR CLUB and Noah Gragson, and this weekend is poised to be even biggier. When NASCAR fans see the No. 42, just know that BIG things are bound to happen.”

“I had so much fun with Wendy’s at Daytona,” said Gragson. “They are such a cool brand so it’s really fitting they are changing things up for Talladega. We love the new paint scheme of the No. 42 Biggie Bag Chevrolet and they have some fun stuff planned for the fans of Talladega. Talladega is such a party – it’s always one of the most fun races of the year for me and a good show for the fans – I’m really excited.”

The NASCAR Cup Series will take to the high banks of Talladega on April 23 at 2pm ET. The race will be televised on FOX, and will broadcast on MRN Radio and SIRIUS XM NASCAR Radio.

John Bman
John Bmanhttp://www.tireball.com
Founder and Owner of Tireball Sports.

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