Ally extends sponsorship of No. 48 car

Ally Financial has extended its full-season sponsorship of the No. 48 Chevrolet for three more years. With the extension Ally will now sponsor the Hendrick Motorsports car though 2023.

Absent of the annoucement was who would be driving the No. 48 car by the end of 2023. Currently Jimmie Johnson’s contract runs through 2020 and the seven-time champion will wait until a later date to annouce his plans.

“The energy Ally has brought to the No. 48 team, Hendrick Motorsports and the sport of NASCAR is contagious,” Johnson said in a team release. “They have embraced our fans, activated their program in unique ways and supported me at every turn, from racing my No. 48 car every week to running the Boston Marathon. It’s a true bond – not just a business transaction. We care about each other’s success. I’m proud to be associated with Ally and can’t wait to see what they do in the future.”

Johnson missed the NASCAR Cup Series playoffs for the first time this season but Ally is still calling their sponsorship of him a successs.

“Our first year with Jimmie and the team at Hendrick Motorsports has been phenomenal,” said Andrea Brimmer, Ally’s chief marketing and public relations officer. “Jimmie’s the ultimate competitor, and Ally is proud to support him and the rest of the No. 48 team. We are thrilled to extend our contract and build on the incredible momentum we’ve established. This sponsorship goes way beyond just putting our logo on the car. It’s built on our shared values for doing right in the communities we race in, while growing our brand with passionate, new audiences. We look forward to many more exciting laps together.”

The news of a sponsor resigning coinsides with a stop at Dover, a track Johnson has a record 11 Cup Series wins at.

“Ally’s values are our values,” team owner Rick Hendrick said in a team release. “Working with integrity, being accountable to one another, and leading in both the workplace and in our communities are all core beliefs that we share. This is a tremendous relationship on many levels, and to see it have success and grow so quickly is truly meaningful. Jimmie sets the standard and is a wonderful representative for Ally. Today is a great day for all of us.”


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