CONCORD, N.C. – Motor Racing Network will partner with Spire Motorsports as the sponsor of the No. 77 Motor Racing Network Chevrolet Camaro ZL1, driven by Reed Sorenson, for the Monster Energy NASCAR Cup Series Bojangles’ Southern 500 at Darlington Raceway on Labor Day weekend. The livery will pay tribute to MRN’s 50 years as “The Voice of NASCAR” and celebrate 11 radio stations who have carried and supported NASCAR racing since the network’s inception.
“Our radio partners are the original ambassadors of Motor Racing Network and this sport,” said Cheryl Knight, Director of Radio Partnerships. “Every one of our 600 stations has played a significant role in MRN’s growth and success. Having 11 stations air our broadcasts consistently since 1970 is remarkable and we are proud to honor them this weekend by placing their call letters on the No. 77 Spire Motorsports Chevrolet.”
While many teams are throwing back to “old school” paint schemes and team sponsors, Spire Motorsports felt nothing said “throwback” more than the historic radio network, formed in Daytona Beach, Florida in 1970.
“The Motor Racing Network has brought us all so many great calls over the years”, said Spire Motorsports co-owner Jeff Dickerson. “It’s a true honor to collaborate with MRN and celebrate such an incredible milestone at Darlington Raceway. We all have memorable moments that have been narrated by some of the most iconic voices in the sport. Honoring 50 years of MRN is really special.”
Although it will be a first for the network to call a race with an MRN car in the field, the nostalgia of the Southern 500, made it an easy decision.
“We jumped at the opportunity to partner with Spire Motorsports and Darlington Raceway to celebrate Motor Racing Network’s 50th year during the Bojangles’ Southern 500 weekend,” said Chris Schwartz, President, MRN. “The car looks terrific and represents so many talented folks that have worked for, and on behalf of, the network for five decades.”
Coverage from Darlington begins with two MENCS practices on Friday, August 30 at 2 p.m. and 4 p.m. ET. On Saturday the action continues with Bojangles’ Southern 500 qualifying at 2 p.m. ET and finishes up with the NASCAR Xfinity Series Sport Clips Haircuts VFW 200 at 3:30 p.m. ET. All MENCS on-track activity and all race events can be heard on MRN.com and the NASCAR Mobile app. The weekend culminates with Sunday’s running of the Bojangles’ Southern 500 at 5 p.m. ET, which can be heard locally in Darlington on WEGX – 92.9 FM and nationally on 390 radio stations, Sirius XM NASCAR channel 90, MRN.com, NASCAR.com and the NASCAR Mobile app.