Maui Jim sponsoring Matt Tifft at Watkins Glen

Maui Jim, the world’s fastest-growing premium eyewear company, will partner with Matt Tifft and Front Row Motorsports (FRM) for the 2019 season, beginning with the “Go Bowling at the Glen” Monster Energy NASCAR Cup Series race at Watkins Glen International on August 4. Maui Jim is sold in more than 100 countries and is recognized for its unparalleled “Aloha Spirit,” customer service, and advanced, patented PolarizedPlus2® lens technology.

Born on the beaches of Maui, the sunglasses icon has earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin. All Maui Jim sunglasses block 100 percent of harmful UV rays and eliminate glare, while enhancing color, clarity and detail.

“We design our products to protect our eyes from the harsh glare and harmful rays of the sun,” said Cole Nieukirk of Maui Jim. “Obviously, with NASCAR races taking place outdoors, you’re automatically exposed to the sun and those conditions. We’re excited to work with Matt Tifft this year to bring our message to the NASCAR community and show a new group who we are and what we’re all about.”

“It’s really awesome to partner with such an iconic brand like Maui Jim,” said Tifft. “They offer a great product that’s essential to spending a day at the track. I’m looking forward to having them on the car at Watkins Glen and for them to be with us throughout the rest of the season.”

The No. 36 Maui Jim Ford Mustang will make its debut at Watkins Glen International on Saturday, August 3 for practice and qualifying. The “Go Bowling at the Glen” Monster Energy NASCAR Cup Series race will air Sunday, August 4 at 3:00 p.m. ET on NBCSN and MRN.