Tyler Reddick gets beasty sponsor for Kansas Cup race

Tyler Reddick will race in this weekend’s Digital Ally 400 at Kansas in the No. 31 Chevrolet Camaro of Richard Childress Racing.

Joining Reddick and RCR as the sponsor of his car this weekend will be Tame the Beast, products for the grooming of men. Tame the Beast features masculine grooming products in a variety of scents and uses such as Extreme Yawp Hair, Beard & Body Wash, Nutt Butter, and Caffeine Conditioner.

“We’re thrilled to support Tyler,” said John Cascarano, founder of Tame the Beast. “We’re all about helping men perform at their peak, and clearly Tyler is racing at the top of his game.”

Reddick moved over to RCR this season after winning the 2018 Xfinity Series title. He is again running the full Xfinity Series schedule but also has some seat time at the Cup level.

“Tame the Beast is an edgy, bold brand that’s making noise in the men’s grooming industry,” said Reddick. “I think that fits well with my driving style and the attitude of my RCR team this season. We’re out there every weekend, going hard to get every spot we can and often driving on the edge to get it. I’m excited to be partnering with Tame the Beast and helping spread their message to groom boldly.”