It is here. Kevin Harvick will be driving the Millennial Car in the All-Star Race at Charlotte Motor Speedway.
Busch Beer will be sponsoring Harvick’s No. 4 Ford Mustang in the non-points paying race. The car was born out of a bet with Kyle Busch at Homestead last year. Busch Beer was so confident that Harvick would win the championship, they declared that Harvick would race a millennial themed car in the upcoming May 18 race.
— Busch Beer (@BuschBeer) May 7, 2019
Harvick, a member of Generation X, did not win the title. In fact Joey Logano, a millennial, did.
The car is loaded with common stereotypes some of which some may link closer to the post-millennial generation but we won’t knit-pick.