WELCOME, N.C. – Richard Childress Racing announced Tuesday that Hurdl, an experiential SMS tech company that helps fans connect with their favorite teams, drivers, and brands, has joined the team in a multi-race sponsorship agreement.
Hurdl will make its first appearance in NASCAR as a primary partner on defending Xfinity Series champion Tyler Reddick’s No. 2 Chevrolet Camaro during NASCAR’s West Coast Swing, starting at Las Vegas Motor Speedway on Saturday, March 2.
Hurdl enables teams, events, and brands to create richer fan experiences through real-time relevant messaging via SMS, the consumer’s most natural communication channel. Specializing in activations that drive higher opt-in rates than any other SMS platform, Hurdl enables teams, events, and brands to text fans personally, and provide exclusive deals, offers and content that enhance the fan experience, without requiring fans to download a mobile app.
Beginning Tuesday and throughout NASCAR’s three West Coast races at Las Vegas Motor Speedway on March 2, ISM Raceway on March 9 and Auto Club Speedway on March 16, fans attending those races and watching at home can receive exclusive RCR-related opportunities and offers by texting “TYLER” to 770022.
“No sport gives greater access to fans than NASCAR,” said Hurdl founder Betsy McHugh. “We could not be more honored to partner with RCR and Tyler Reddick as they leverage the power of the Hurdl platform to bring fans even closer to the teams, drivers, and brands they love.”
Hurdl is the world’s most powerful experiential SMS tech platform and has been used by artists, teams, and brands at live events ranging from NBA games to awards shows and music festivals but will be utilized in NASCAR for the first time beginning with its partnership with RCR. The fast-growing company first launched at an event during the 2016 CMA Awards in Nashville, Tenn.
“The marketing and fan engagement opportunities RCR and Hurdl will provide with this partnership are virtually endless and will have a positive impact for the sport as a whole,” said Torrey Galida, president of RCR. “We’re delighted to partner with a cutting-edge market-research tech company that can provide value to our race team and our industry partners. It’s also a win-win for fans who choose to take advantage of the text code to gain unique and exclusive offers.”