Lack of beer sponsored cars at Daytona shows shift in NASCAR advertising

Ten years ago it would have been a surprise to not see a beer sponsored car in NASCAR’s biggest race. Fast forward to 2018 and we are at that point. Not a single car in the Daytona 500 will be sponsored by a beer company.

No Budweiser, No Busch, No Miller. Not a beer to be had. Sure, there are still cars and drivers who will race beer sponsored cars later this year but not at Daytona.

Brad Keselowski’s No. 2 will be sponsored by Discount Tire while Kevin Harvick’s No. 4 will be painted up with another sponsor’s scheme in Jimmy John’s.

Miller cut back to just 11 races on Keselowski’s Penske powered Ford and Busch will be on Harvick’s car for just a fraction of the events this season.

It has been a slow dying of beer on cars at Daytona. Keselowski drove the only beer car the last two years with Miller Lite on board. Back in 2015 Harvick drove a Budweiser sponsored car opposite of Keselowski’s Miller.


The last time there were three beer cars in a Daytona 500 was back in 2007 when David Stremme drove the Coors Light Car, Dale Earnhardt Jr. drove the Budweiser car and Kurt Busch drove the Miller Lite machine.