Jamie McMurray, driver of the No.1 Chevrolet SS for Earnhardt Ganassi Racing will feature a Parade Magazine paint scheme this weekend at Dover International Speedway for the FedEx 400 benefiting Autism Speaks.
Parade began in 1941 as a small publication with a print run of only 125,000 copies. Parade is now one of the most widely read magazines in America, with 59 million readers.
Parade is completely re-branding its print and digital assets, which will debut June 2 on the magazine and its website. Through this integrated partnership, EGR offers an exclusive opportunity for Parade to capture the #1 motorsports television audience on a day that their new look is released in over 670 newspapers nationwide to more than 59 million readers in print and over 115 million across platforms.
McMurray’s car will be on page 2 of the magazine with a note to tune in for the race.