With all the talk about Carl Edwards contract status this year there soon arose the question of who would be on the sides of the car he was driving. Edwards had been primarily sponsored by Aflac in the Sprint Cup Series but hot and heavy came the names of Home Depot, Napa, General Mills and others.
No where did we hear the name of Minnesota based Fastenal who has adorned his Nationwide ride for the last handful of seasons.
The company will also sponsor two other Roush Fenway Ford’s in a race next year giving them three cars on the track at once. This scenario will be much like the Charlotte Nationwide race that saw them on the cars of Edwards, Rickey Stenhouse and race winner Matt Kenseth.
“I’ve appreciated the long relationship that I’ve had with Fastenal,” said Edwards. “I’m proud that they believe so strongly in our team and program that they are making the commitment to sponsor us in the Sprint Cup Series. My partnership with Fastenal started in 1999 at my local dirt track. I would have never imagined that we would be going to the 2012 Daytona 500 together. They have always treated me with the same respect that they treat their customers and I am proud to represent them.” – Quote courtesy of Roush Fenway Racing
The biggest reason for Fastenal stepping up their sponsorship comes down to exposure. By hitching their cart to one of the top horses at the Sprint Cup level they guarantee themselves increased exposure.
“Because of the phenomenal season Carl is having, we’ve probably had more brand exposure this year than we’ve had in the previous five years combined,” added Jansen. “We’re looking forward to taking another huge step forward next season by presenting our brand to the tens of millions of fans who follow the Cup Series”
No official word has been released on who will be the primary sponsors for the other 15 races. It’s been expected that Aflac would be back in a limited role. Edwards has also driven cars with the likes of Scotts and Subway on a yearly basis as well.