Ty Dillon, GEICO, running Hump Daayy! scheme at Darlington

One sponsor is taking advantage of the unusual nature of a Wednesday NASCAR race.

The GEICO Chevrolet driven by Ty Dillon will have a unique new look at Darlington as the camel from the GEICO hump day advertisement’s makes an appearance on the No. 13 car.

Dillon’s car will feature two shades of blue but it is the hood which features the camel and the words “Hump Daayy!” which will get fans talking.

“How cool is it to race the Hump Day car on Hump Day?” Dillon said in the team release. “This GEICO commercial has always been, and remains, one of my all-time favorites. I couldn’t be more excited to see this car on-track at Darlington. When the idea of Wednesday races started to be a reality, this car design really picked up steam within our organization. Everyone at Germain Racing and GEICO deserves credit for creating a car that not only looks really cool, but makes the best out of the situation that our sport is in.”

The car will get noticed early in the race as Dillon’s 19th place finish on Sunday has given him the second spot on the grid.

“I’m looking forward to getting to Darlington on Wednesday and I know the Hump Day car will look great starting on the front row,” said Dillon.

Hopefully the weather cooperates and the race will be run on Wednesday, else-wise the car may have to run on Thursday.

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