Daniel Suárez and the iconic Coca-Cola brand have enjoyed a fun and flavorful relationship dating back to the Mexican driver’s first full season in the NASCAR Xfinity Series in 2015. They celebrated an Xfinity Series championship together in 2016, and their partnership has grown to be as strong as ever through what is now Suárez’s fourth season in the top-tier NASCAR Cup Series.
This weekend, Suárez will help introduce a brand new flavor combination when he gets behind the wheel of his No. 96 Cherry Vanilla Coke Toyota for Gaunt Brothers Racing (GBR) during the Folds of Honor QuickTrip 500 Cup Series race at Atlanta Motor Speedway, just down the road from Coca-Cola headquarters.
Cherry Vanilla Coke may be the newest addition to the company’s product lineup, but research shows it’s a pair of flavors its fans have combined on their own using the already existing Cherry Coke and Vanilla Coke products – the equivalent of more than 105 million cans of “Cherry Vanilla Coke” since 2017. That’s nearly a can a minute over a three-year span, and the research shows the combination has proven to be most popular on Christmas Day and the month of April.
“Coca-Cola has supported me since 2015 and it’s definitely an honor to be representing such an iconic brand that’s so popular all over the world. I grew up enjoying Coca-Cola in Mexico and I never dreamed I’d be driving a racecar for them in the U.S. It’s very exciting to have the unique Cherry Vanilla Coke paint scheme on my racecar and on my firesuit this weekend. We’ll be doing a lot of really cool things with the Coca-Cola folks this week, leading up to the race. We’ll also have an on-board camera on our racecar all weekend. So I hope we can give them our best result of the season on Sunday.”