Spire Motorsports has secured primary sponsorship from OilFire Rye Whiskey for Saturday night’s Digital Ally 400 at Kansas Speedway.
Rookie Quin Houff will steer the team’s No. 77 OilFire Chevrolet Camaro ZL1 during the 12th Monster Energy NASCAR Cup Series race of the season.
Headquartered in Tulsa, Okla., OilFire Rye Whiskey is America’s First Seductive Handcrafted Spirit. Fueled by a vision and passion to bring inspiration and innovation to the flavored whiskey market, OilFire’s handcrafted secret sauce results in defining each consumer’s individual palate, ensuring that beauty is truly in the eye of the beholder.
Rooted in family legend, the proprietary OilFire blueprint is inspired by the famed Oklahoma oil boom of the early 1900s. After the original family recipe was lost over time, OilFire founder, chairman and CEO Ken Williams championed the effort to recreate his family’s secret recipe to share with clients, friends and family.
The result was a smooth, refined flavored rye whiskey that pleases the most discriminating preferences.
OilFire is not at all unfamiliar to motorsports, with sponsorships in dirt midgets and sprint cars, but the Digital Ally 400 will mark OilFire’s first foray into NASCAR Cup Series competition.
“When we took a look at how we’re marketing OilFire Rye Whiskey, it was important to identify with our current footprint but still focus on growing the brand outside the state of Oklahoma,” said Williams. “We think the NASCAR fan and race fans in general, are individuals of legal drinking age who enjoy a premium rye whiskey. Those are consumers who we want to interface with. When Spire Motorsports presented the opportunity to showcase OilFire in prime time on Saturday night, we made our decision fairly quickly.”
“We’re thrilled to add OilFire Rye Whiskey to Spire Motorsports growing list of sponsors,” added Spire Motorsports co-owner T.J. Puchyr. “We’re always pleased to bring new sponsors into the NASCAR space and introduce them to the most brand-loyal fan base in professional sports. Ken and Amber Williams have created a vibrant and dynamic brand. They’re committed to growth and marketing OilFire to a loyal, of-legal-drinking age demographic. Collectively, we all think this is a perfect fit. We’re eager to host them at Kansas Speedway and show them what the sport can do to support that growth. Quin is an exciting, energetic young driver who will do a great job for OilFire on the track.”