NASCAR is insistent on switching to a new tiered sponsorship model in 2020 rejecting an offer by Monster Energy to sponsor the Cup Series for an additional year according to the Sports Business Journal.
Details are sketchy around the 2020 plans for NASCAR which originally came out a year ago when Steve Phelps announced the 2019 commitment by Monster Energy.
Monster Energy is also a sponsor for the No. 1 Chevrolet driven by Kurt Busch.
