LAS VEGAS – Natural Light and JTG Daugherty Racing announced Thursday that the new Naturdays brand will adorn Chris Buescher’s No. 37 Chevrolet this weekend at Las Vegas (Nev.) Motor Speedway.
Naturdays is a sessionable light lager, brewed with strawberry lemonade flavor, which recently launched in stores, and Buescher’s scheme will resemble the pink-and-yellow look of the cans – complete with pink flamingos on the front bumper.
“We designed Naturdays with all-day refreshment in mind,” said Daniel Blake, Senior Director of Value Brands at Anheuser-Busch. “We’re excited to introduce a light beer to the market with a refreshing strawberry lemonade flavor that will get people to rethink their drink of choice. We look forward to seeing the brand on Chris Buescher’s Chevrolet this weekend in Las Vegas.”
In addition to Buescher’s paint scheme, Natural Light has teamed up with retired NFL punter Pat McAfee to assist in promoting the new flavor and brand.
“I could not be more excited to be a part of this campaign. It tastes phenomenal and it’s literally all about creating epic stories with your buddies,” said McAfee. “’Red 18’ is just one example of the many, many Naturdays I’ve had, and for Natty Light to come to me and ask to make a movie about my real life … well that was just awesome to experience. I promise you’ll love the film and this beer.”
