Chris Buescher will drive the No. 34 Ford Fusion of Front Row Motorsports in 2016. On Wednesday Love’s Travel Stops announced it would sponsor Buescher’s entry into the Cup Series for 18 races in his Rookie Season. The first race in which Love’s will appear on Buescher’s machine will be the season opening Daytona 500.
“At Love’s, we are passionate about improving our business and make changes to enhance our customers experience,” said Dave Frankenfield, director of marketing for Love’s. “Bob Jenkins and the Front Row Motorsports team share the same passion and have implemented several strategic changes this season to improve the team’s competitiveness. We are jazzed about the team’s new alliance and the opportunity to sponsor Chris Buescher in his Sprint Cup rookie campaign.”
Buescher joined Front Row as part of a deal with Roush Fenway Racing. He won the Xfinity Series title last season.