M&M’s has sponsored Kyle Busch’s No. 18 Toyota Camry since 2008 and they will continue to do so thru the 2018 season after reaching a new agreement with Joe Gibbs Racing.
“In order to get to victory lane, you have to have the best team on and off the track,” said William Clements, Vice President, Sponsorships, Mars. “Our partnership with JGR and Kyle has routinely delivered for us at the track, as well as in-store and with millions of fans. We look forward to the opportunity to continue to build upon this amazing partnership.”
Under terms of the new agreement Mars, the parent company of M&M’s, is expected to sponsor Busch for 32 events a season. Busch is signed though the 2017 season.
“When working with a partner, collaboration, teamwork and a burning desire to win inspires us as a team, and Mars is the epitome of those qualities,” added Joe Gibbs, owner of Joe Gibbs Racing. “Their brands have been a big part of our sport and team for a long time and we’re honored to carry them on the #18 for the foreseeable future.”
“Representing Mars, Inc’s family of brands on the #18 since 2008 has been an honor, and knowing they are committed to JGR for the next several seasons is awesome,” said Kyle Busch, driver of the #18 Toyota. “Their support for me, my family and everyone at JGR has been incredible and this energizes me to work even harder for them and the team.”
Busch is one of four drivers who remain eligible for the championship this weekend at Homestead Miami Speedway.