Kelley Blue Book on Dale Earnhardt Jr’s car at Sonoma (Photos)

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Potential car buyers and sellers have long turned to the Kelley Blue Book to get an estimate on the value of automobiles. On Sunday it will be Dale Earnhardt Jr. turning laps at Sonoma driving a No. 88 Chevrolet SS with the idea of a good finish.

An announcement was made in February stating that the Kelley Blue Book would appear on Earnhardt’s No. 88 Hendrick Motorsports car in 20014 and 2015 races.

“Kelley Blue Book’s sponsorship in NASCAR is the next step in communicating our brand strength and recognition as a vehicle valuation pioneer and leader for new-car shopping and research,” said Steve Lind, vice president of operations for Kelley Blue Book. “By supporting successful race car driver Dale Earnhardt Jr. and Hendrick Motorsports, coupled with NASCAR’s brand equity, we will reach even more consumers with our message—providing helpful, transparent information on KBB.com to help car shoppers make the best decision possible.”

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“I’m looking forward to our partnership with Kelley Blue Book,” said Earnhardt. “As a car enthusiast and dealership owner, I’ve trusted them for years for vehicle valuation and information. It’s exciting to work with a partner that’s new to the sport, and I’m proud Kelley Blue Book will be on board with the No. 88 team for their debut season in the NASCAR Sprint Cup Series.”

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