Skittles to return to NASCAR, primary sponsor for Kyle Busch in two races

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Via JGR facebook

 

Kyle Busch will sport a Skittles paint scheme at two races this season. The Skittles brand ­made by Wrigley, a subsidiary of Mars, Inc. will continue its longtime sponsorship with Joe Gibbs Racing by acting as primary sponsor on the No. 18 Toyota Camry driven by Busch at Phoenix and Bristol in March.

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The  Skittles brand has not been in NASCAR for over ten years and will join the lineup of Mars, Inc.s world-class sponsors at Joe Gibbs Racing including, M&MS, Doublemint and Snickers in the 2014 season.

“Were proud to bring one of Americas most iconic candy brands back to NASCAR and eager to see what victories The Rainbow brings this season as Kyle Busch takes the wheel of the Skittles #18 Camry” said John Starkey, Sr. Director of Confections at Wm. Wrigley Co.

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“I am honored to help Skittles make a comeback to the NASCAR Sprint Cup Series.” said Busch, driver of the #18 Camry.

”Skittles was one of my favorite candies growing up and still is today, so I am thrilled to be driving the Skittles paint scheme this season.”

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Via Twitter

Skittles brand first made its NASCAR debut in 1998 in partnership with MB2 Motorsports with the #36 Pontiac and driver Derrike Cope.

Who is excited to see the Skittles car back in NASCAR this season?