Kurt Busch driver of the No. 78 for Furniture Row Racing will feature a new look on his Chevrolet this weekend at Talladega Motor Speedway for the Camping World RV Sales 500.
Busch’s car will feature Wonder Bread as primary sponsor. The car is inspired after the No. 26 Wonder Bread race car in the 2006 movie Talladega Nights.
The sponsorship is part of the reintroduction of the Wonder brand, which had been off the market since the bankruptcy of its former owner late last year. Flowers Foods, a leading producer and marketer of packaged bakery foods in the U.S., acquired the Wonder brand in July 2013.
“We’re thrilled to be partnering with Kurt Busch and the Furniture Row Racing team to debut the Wonder car at the Talladega Superspeedway. Having such an incredible driver wear the bright colors of Wonder will make for a truly memorable all-American race experience.” said Keith Aldredge, Flowers Foods’ vice president of marketing.
Busch is currently seventh in the NASCAR Sprint Cup point standings, -59 points behind leader Matt Kenseth.