Kurt Busch driver of the No. 78 for Furniture Row Racing will feature a new look on his Chevrolet at Talladega Motor Speedway in October.
Busch’s car will feature Wonder Bread as primary sponsor during the Oct. 18-20 NASCAR Sprint Cup Series weekend at Talladega. The car will be inspired after the No. 26 Wonder Bread race car in the 2006 movie Talladega Nights.
Busch is currently seventh in the NASCAR Sprint Cup series Chase, -40 points behind points leader Matt Kenseth. Talladega will be the sixth race out of the ten race Chase.
“We’re thrilled to be partnering with Kurt Busch and the Furniture Row Racing team to debut the Wonder car at the Talladega Superspeedway. Having such an incredible driver wear the bright colors of Wonder will make for a truly memorable all-American race experience.” said Keith Aldredge, Flowers Foods’ vice president of marketing.
The motorsports sponsorship is part of the reintroduction of the Wonder brand, which had been off the market since the bankruptcy of its former owner late last year. Flowers Foods, a leading producer and marketer of packaged bakery foods in the U.S. acquired the Wonder brand in July 2013.
On Sept. 23, Wonder breads and buns began returning to store shelves within Flowers Foods’ fresh delivery territory in the East, South, Southwest, and California
“This motorsports partnership definitely carries a special feeling with two American icons coming together – Wonder bread and NASCAR – at one of America’s legendary racetracks,” said Kurt Busch. “And the sponsorship also has a nostalgic feel for me since Wonder bread was a household staple while growing up in Las Vegas.”