Time Warner Cable will sponsor the No. 88 Chevrolet of Dale Earnhardt Jr. in five races this season.
Earnhardt Jr. will drive the a Hendrick Motorsports entry with Time Warner Cable sponsorship beginning at Richmond this weekend. He will also drive the car at Chicagoland next week and the following week at New Hampshire. TWC will also be on the No. 88 car at Kansas and Charlotte in October.
Time Warner Cable had previously signed on to sponsor Kasey Kahne in six races this season as well as five in 2014 and 2015.
“We’ve been extremely happy with the results from our NASCAR initiatives,” said Jeffrey Hirsch, Time Warner Cable’s executive vice president and chief marketing officer, Residential Services. “The on-track performance of Hendrick Motorsports is well documented, but they’ve also put significant resources into building a world-class marketing operation. It’s been a team effort, and we’re seeing terrific exposure and return.”
