Hooters of America is returning to NASCAR. Hooters has announced that it will sponsor Nelson Piquet Jr. in the Sept. 14 race at Chicagoland Speedway.
Piquet’s No. 30 Chevrolet Camaro will be wrapped in the famous Hooters logo as he competes for Turner Scott Motorsports.
Thanks @Hooters @originalhooters @ChanticleerHOTR – look forward to racing with you and the new Hootie on car #NASCAR
— Nelson Piquet Jr. (@NelsonPiquet) August 30, 2013
The design is an intentional nod to the past, painted in the iconic Hooters orange and white color scheme and modeled to pay homage to the famous No. 7 car of the late NASCAR champion and Hooters-sponsored driver, Alan Kulwicki.
This year marks 20 years since Kulwicki and Hooters executives Mark Brooks, Dan Duncan and Charlie Campbell were killed in a tragic airplane accident.
