With a title sponsor for the event the NASCAR Pit-Crew Challenge has been cancelled. The event which had previously been sponsored by Sprint failed to attract a sponsor for this year.
Sprint opted to allocate their sponsorship to the season opening Sprint Unlimited which left the sparsely attended competition without a title sponsor.
“While we remain committed to continuing the unique competition that the pit crew challenge offers our teams and our fans, the event won’t be held this year,” NASCAR spokesman Kerry Tharp said Tuesday.
“As an industry, we’re looking for the most sustainable model for the event. Due to the circumstances (of no sponsor), the timing to stage a successful event this year is just too short. We hope to bring the event back as soon as next year.”
Last year the event was won by Jimmie Johnson’s No. 48 team. He went on to win the All-Star race thanks largely to starting in the front of the field for the first and final segments.
It is expected that this year pit stall selection will be determined based on qualifying results.