PETA wants free advertising on Dale Earnhardt Jr’s car


Dale Earnhardt Jr. does not have sponsorship for 13 races on the 2013 NASCAR Sprint Cup schedule. Team owner Rick Hendrick spoke to the media last week saying that there had been inquiries but that he was looking for the right deal that would provide a long-standing partnership.

Now People for the Ethical Treatment of Animals, also known as PETA, is asking for some of that space. Of course they want it for free.

On Thursday PETA wrote a letter to Earnhardt Jr. asking if he would place their logo on his Chevrolet.

Dear Dale,

I hope this message finds you well. You can count all of us here at PETA—the world’s largest animal protection organization, with more than 3 million members and supporters—among your many fans who will be cheering you on this racing season.

I’m writing today after reading that sponsorship this season is at a low because I hope that you’ll consider using the available space on your beautiful car as an opportunity to spread a lifesaving spay-and-neuter message that would spare countless dogs and cats in your home state tremendous suffering.

In North Carolina, PETA’s Community Animal Project rescues local animals directly—crawling through sewers, poking through junkyards, climbing trees, dodging cars, and coaxing terrified strays to safety. We go into the very poorest of neighborhoods to deliver food, doghouses, and straw bedding to neglected animals who have never known a kind word or touch. And we don’t give up. Our fieldworkers return to check on the animals and replace old bedding, check the doghouses, and make sure that the animals have food and water.

Our SNIP (Spay or Neuter Immediately, Please!) mobile veterinary clinic also provides no-cost to low-cost veterinary services in the most impoverished areas of North Carolina for families who cannot afford to have their animals fixed.

As you no doubt know, each year 6 to 8 million animals enter shelters in the U.S., and roughly half must be euthanized for lack of a good home. Others who never find a safe haven are left to roam the streets, creating even more litters, and succumb to weather extremes, disease, traffic injuries, and even abuse by cruel people. By placing a message on your car that encourages people to have their animals spayed or neutered, you would be reaching countless NASCAR fans with the lifesaving message that fixing animals helps curb the overpopulation of dogs and cats and drastically reduces suffering.

Thank you so much for your consideration. I look forward to hearing from you.

With kind regards,

Michelle Cho

Associate Director


Considering how valuable sponsorship is in NASCAR, how much Earnhardt’s team owner could make by selling that ad space, it is a pretty good bet that Hendrick will turn down this offer.

Sign Up Tireball Sports E-mail Newsletter

  • NASCAR News Delivered To Your Inbox!
  • Hottest Stories In NFL, MLB, NHL & More
  • Easy Access to Our Website

One e-mail sent every morning - join now!