The Team Target drivers Dario Franchitti, Scott Dixon and Juan Pablo Montoya will be the new faces on select Kellogg’s brand packaging nationwide starting August 19. The dynamic trio, who has given Target and Chip Ganassi Racing 45 career wins, including four in the Indianapolis 500 and six championships, will now be featured on limited-edition Kellogg’s foods, including Kellogg’s Frosted Flakes, Pop-Tarts, Rice Krispies Treats and Vrooms cereal, which will all be sold for a limited time only at Target stores. Through the Target Racing relationship, partner Kellogg’s will activate their relationship away from the race track for the first time with driver imagery on packaging that will include driver images, tidbits, fun facts and games – all tying into an on-pack sweepstakes where one lucky fan will win the “Ultimate Racing Experience” prize package and attend a NASCAR or INDYCAR race in 2013.
CREDIT: Chip Ganassi Racing
