Aaron’s extends deal with Michael Waltrip

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Getty Images

Michael Waltrip Racing may be dead but that does not mean that Aaron’s will stop their NASCAR advertising. On Wednesday the company announced a new deal with longtime pitchman Waltrip.

“Michael epitomizes the energetic personality of NASCAR and with this new agreement, we’ll be able to continue to support NASCAR and a fan base that has been an important audience for us over the past 16 years,” said Andrea Freeman, Aaron’s Vice President of Marketing in a press release. “To be able to continue our long-standing relationship with Waltrip through his racing, a media campaign, appearances and engagement with fans makes this truly a special partnership.”

Aaron’s will appear on Waltrip’s Daytona 500 car as well as his car for Talladega.