Greg Biffle’s No. 16 Ford Fusion will need more sponsorship for the 2016 season after it was revealed on Friday that Ortho will not return to sponsor the Roush Fenway Racing driver.
“We have enjoyed a long-standing and greatly productive working relationship with Ortho and the Scotts’ brand,” RFR President Steve Newmark said in a statement. “Over the course of the last decade they — at different times — have been able to successfully activate various marketing platforms through our partnership.
“They had great success activating around Greg and the No. 16 team and I think all of us enjoyed the ‘What’s Buggin’ Biffle’ promotion. However, their marketing strategy for ’16 will take them in a different direction. We would of course welcome working with them again in the future and look forward to that possibility.”
Biffle and the rest of his Roush Fenway Racing teammates have struggled to be competitive this season. Biffle currently sits 19th in the driver points. He has just three top five finishes and four top tens on the season.
