Jeff Gordon has Panasonic Toughbook paint scheme for Sonoma (Photos)

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This weekend the No. 24 Chevrolet SS of Jeff Gordon will be going blue as long time Hendrick Motorsports sponsor Panasonic will appear on the car.

Gordon, a four time Cup Series champion, will have Panasonic Toughbook on his car when the series heads out west to Sonoma for the running of the Toyota SaveMart 350.

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“To maximize the value of a NASCAR sponsorship, you need to partner with proven teams and drivers that exemplify your brand,” said Rance Poehler, president, Panasonic System Communications Company of North America. “Hendrick Motorsports and Jeff Gordon have a record of excellence that is a perfect fit for Panasonic and its Toughbook brand. We’ve been a technology partner of Hendrick Motorsports for many years, and as our business evolves to solutions and deeper partnerships with our customers, it is an excellent time to extend our relationship from behind the scenes to the car on the track.”

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“We’re looking forward to working with Panasonic in a new way, and I can’t think of a better place for their debut with the No. 24 team,” said Gordon, who has posted a record five Sprint Cup wins at Sonoma Raceway and grew up in nearby Vallejo, California. “This is the next step in what’s already been a successful partnership, and it’s going to be fun to take it to another level. We hope to kick it off with a win this weekend for Panasonic and Toughbook.”

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