Longtime NASCAR sponsor UPS will leave the sport at the end of the
2014 season. The move is hardly a surprise as the company had
stopped its full time sponsorship of the No. 6 car at the end of
the 2012 season. They have appeared on the No. 99 of Carl Edwards
over the last two seasons but in a limited role. UPS has placed a
focus on the sponsorship of college sports at the expense of
racing. NASCAR Chief Sales Officer Jim O’Connell in a statement
said, “UPS has been a fantastic partner to NASCAR over the last
decade-and-a-half. As we celebrate its long and successful tenure,
we also welcome seven new companies to the family of Official
NASCAR Partners.” UPS PR Dir Susan Rosenberg added in a statement,
“UPS has enjoyed tremendous success through its partnership with
NASCAR, including sponsorships at the league, team and track level.
The business-to-business opportunities provided within NASCAR have
proven valuable to UPS and have helped achieve desired results and
accomplished the goals we set forth. The UPS decision to exit
NASCAR is strictly a business decision to align with new business
priorities.”
UPS leaving Roush and NASCAR
