The Army National Guard will sponsor the No. 88 Chevrolet driven by Dale Earnhardt Jr. though the 2014 season.
“NASCAR is a critical marketing platform for the National Guard,” said Lt. Col. Michael Wegner, marketing branch chief, Army National Guard. “This program touches recruiters, influencers, our own Citizen Soldiers and those interested in the Guard’s many career opportunities and benefits. NASCAR fans in our target demographic are twice as likely to consider the military as a career option, and the overall fan base strongly advocates for military service. It’s the right place for the Guard and has helped us recruit more than 400,000 Citizen Soldiers since 2007.”
The Army National Guard paint scheme will be featured on Earnhardt’s car in 20 races on the NASCAR Sprint Cup Series schedule in 2014.
“It’s an incredible privilege to work with and represent the Guard,” Earnhardt said. “We have the opportunity to interact with those who serve our country and many who are considering military careers. I’m personally in awe of their sacrifices and feel a tremendous amount of pride in our relationship with them. The entire No. 88 team is looking forward to another season together.”
PepsiCo’s continuing support of the No. 88 Hendrick Motorsports team includes five primary races annually through the 2015 Sprint Cup season. Additional sponsorship for Earnhardt will be announced at a later date.