Danica Patrick will forgo her iconic green “GoDaddy” paint scheme this October, and instead feature a bright pink paint scheme for each of the four races this month as a way to raise breast cancer awareness.
“GoDaddy has been such a strong partner in the fight against breast cancer … the fact GoDaddy wanted to ‘go pink’ for the whole month of October really says a lot about our commitment to this cause.” Danica said.
GoDaddy will also be teaming up with the Public Interest Registry to donate $50,000 to the National Breast Cancer Foundation.
If you are heading to the track, fans will be able to contribute by purchasing items from Patrick’s team hauler, as GoDaddy will be donating a portion of the October proceeds to the National Breast Cancer Foundation.
Patrick’s car will be pink starting this weekend for the Hollywood Casino 400 at Kansas Speedway.
Patrick will not be alone in the stunt, as the teams IndyCar driver James Hinchcliffe will also feature a color change this month.
“I’ve been told real men wear pink, so I am all for it,” said Hinchcliffe, who like Danica is wearing pink GoDaddy sneakers today as a visible sign of solidarity.
“But seriously, it’s a great opportunity to support a fantastic cause and I’m really happy GoDaddy invited us to be a part of their campaign. They have been tremendous supporters of breast cancer research in the past. It’s great to see GoDaddy keep this effort going and for us to help out in our little way.”