Beard Motorsports picks up Death Wish Coffee as Daytona sponsor

Death Wish Coffee will appear as the primary sponsor of the No. 62 Chevrolet driven by Anthony Alfredo in the 2024 running of the Daytona 500.

Alfredo will pilot the Beard Motorsports machine in the season opening race on Feb. 18 at the famed Daytona International Speedway.

Death Wish Coffee, founded in 2012, is a familiar name in NASCAR circles as they have previously sponsored other drivers and teams across NASCAR.

“Death Wish Coffee is truly the perfect partner for our race team and for the Daytona 500,” said Amie Beard, executive vice president of Beard Motorsports. “Living life to the fullest is what inspired and drove my dad in his own racing career. It’s why he started Beard Motorsports and what keeps our family coming back for more. We are thrilled to be able to field the No. 62 Death Wish Coffee Chevrolet in the Daytona 500.”

This year will mark the first time Death Wish Coffee has appeared on a car in The Great American Race.

“The Daytona 500 is monumental in the world of racing, and sports in general,” said Tom Ennis, President and CEO at Death Wish Coffee. “It’s about speed and fortitude, and hitting the gas on life. We fuel that kind of attitude and energy in anyone who drinks our coffee, and we are beyond excited to be part of this year’s race.”

Previously the company has sponsored Alfredo in the Xfinity Series.

“Death Wish Coffee was one of my first sponsors when I came into the national series,” Alfredo said. “To take on the Daytona 500 with Beard Motorsports together is a full-circle moment and a huge accomplishment. I am very appreciative of their support to get us here and look forward to an amazing weekend.

“Death Wish Coffee has always helped me live up to the fast-paced life that I love both at the track and at home,” Alfredo added. “I’ll continue to be fueled by Death Wish Coffee on race day, for sure.”

Beard Motorsports will release the paint scheme for the car in the coming weeks.

John Bman
John Bman
Founder and Owner of Tireball Sports.

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