Jesse Love will take the wheel of the No. 33 C4 Energy Chevrolet for Richard Childress Racing (RCR) on Sunday, March 1. The race, which marks Love’s 2026 season debut in the Cup Series, will air live on FOX at 3:30 p.m. ET.
A Homecoming for C4 Energy
For C4 Energy, the partnership is more than just a logo on a hood; it’s a hometown celebration. Based in Austin, the brand sees the COTA race as the perfect backdrop to showcase their alignment with high-performance athletes.
“Jesse represents drive, discipline, and relentless ambition,” said Robert Zajac, Chief Marketing Officer at C4 Energy. “He’s a rising star who competes with intensity and authenticity. Having him at COTA, right here in our backyard of Austin, brings together speed and community in a way that feels uniquely C4.”
The Meteoric Rise of Jesse Love
At just 21 years old, Love’s resume reads like that of a veteran. His career is defined by “firsts” and “youngests”:
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Youngest Champion in NASCAR History: Clinched the ARCA Menards Series West title at age 16 (2020).
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2023 ARCA Dominance: Won 50% of the races on his way to the 2023 championship.
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2024 Rookie of the Year: Asserted himself immediately in NASCAR’s national ranks.
Currently in his third full-time season in the second-tier series, Love is no stranger to the Cup level. Since making his debut at Bristol in 2025, he has amassed five starts. The COTA race will be his first of several scheduled appearances at the top level this season under the guidance of crew chief Andy Street.
Engineering Performance
For Love, the partnership is a natural extension of his daily routine. “C4 Energy powers me on race days, prep days, and beyond,” Love noted. “Racing in the Cup Series is my goal, and I’m ready to capitalize on these opportunities thanks to the strong team at RCR.”
RCR President Mike Verlander echoed this confidence, citing Love’s “strong on-track performance and off-track demeanor” as key reasons the organization continues to push his development at the highest levels of the sport.
Innovation in the Cooler
As part of the race weekend, C4’s parent company, Nutrabolt, will highlight its latest innovation: the Frost collection. This new line within the C4 Ultimate Energy lineup features unique can technology that transitions from silver to blue when the beverage is chilled to the optimal temperature.
