The familiar cartoon of a pitcher or batter on packets of Big League Chew will be replaced by major league baseball players.
Philadelphia Phillies pitcher Cole Hamels and Los Angeles Dodgers outfielder Matt Kemp will have their image featured on the gums packaging.
For 33 years the shredded gum has been in stores, mainly by checkout lines.The Kemp packaging is set to hit shelves in June.
Some proceeds from Kemp’s cut of the deal will go to Kemp’s Kids, which provides inner-city youth a chance to get into baseball and stay off the streets.
The price of the gum, which varies from $1 to $1.99, will not rise. Last year sales of the gum reached $13 million.