The long-running partnership between Hooters and Chase Elliott will continue into the 2024 season.
Hooters will appear as the primary sponsor of the No. 9 Hendrick Motorsports Chevrolet Camaro for three races during the upcoming NASCAR Cup Series season.
Elliott will first drive a car wrapped in Hooters’ colors at Atlanta Motor Speedway in the second race of the season on February 25. Other events include stops at Texas Motor Speedway on April 14 and Richmond Raceway on August 11.
Hooters has been prominent in NASCAR for decades, famously being featured on the car of Alan Kulwicki from 1991 though 1993. Hooters has been a fixture on Elliott’s car dating back to the 2017 season.