The Radisson hotel chain has suspended its sponsorship of the Minnesota Vikings in the wake of the teams decision to reinstate Adrian Peterson and allow him to play this coming weekend.
Peterson is being investigated for child abuse which stems from the running back using a switch to punish his four-year-old son.
“Radisson takes this matter very seriously particularly in light of our long-standing commitment to the protection of children,” the company said, in a statement. “We are closely following the situation and effective immediately, Radisson is suspending its limited sponsorship of the Minnesota Vikings while we evaluate the facts and circumstances.”
Peterson contends that he was disciplining his son like he had been in the past denying accusations that he abused the boy in a statement.
The Vikings deactivated Peterson for last weekends loss to the New England Patriots but currently plan to allow him to play against the New Orleans Saints this Sunday as the legal process plays out.