Volpi Foods, a leader in authentic craft-cured meats, has announced the renewal and expansion of its partnership with Jordan Anderson Racing Bommarito Autosport for the 2025 NASCAR Xfinity Series season. This extended collaboration builds on the success of their 2024 sponsorship, enhancing brand visibility and engaging with NASCAR’s passionate fan base.
Growing Presence on the Track
Following a strong debut in 2024, Volpi Foods is significantly expanding its involvement in the upcoming season. The company will serve as the primary sponsor for five races, up from two races in the previous year. The Volpi Foods branding will be prominently featured on the race team’s Chevrolet vehicles at key races across the country:
- February 15 – Daytona International Speedway (Daytona, FL)
Jordan Anderson, No. 32 Volpi Foods Chevrolet - March 1 – Circuit of the Americas (Austin, TX)
Austin Green, No. 32 Volpi Foods Chevrolet - May 3 – Texas Motor Speedway (Dallas, TX)
Blaine Perkins, No. 31 Volpi Foods Chevrolet - July 5 – Chicago Street Course (Chicago, IL)
Austin Green, No. 32 Volpi Foods Chevrolet - September 6 – World Wide Technology Raceway (Madison, IL)
Jordan Anderson, No. 32 Volpi Foods Chevrolet
Strengthening the Bond Between Racing and Gourmet Excellence
The expansion of this partnership aligns with Volpi Foods’ commitment to excellence, tradition, and passion—values shared with motorsports. Lorenza Pasetti, CEO of Volpi Foods, expressed enthusiasm about continuing the relationship:
“After seeing an uptick in both brand awareness and sales after our 2024 sponsorship debut, we are thrilled to continue and expand our partnership with Jordan Anderson Racing Bommarito Autosport for another exciting season in the NASCAR Xfinity Series. Motorsports and Volpi Foods share a commitment to tradition, passion, and excellence, and we look forward to engaging with racing fans across the country.”
Jordan Anderson, team owner and driver, echoed this excitement, stating:
“Having Volpi Foods return as a partner is a tremendous honor as we share this journey of growth together. Their dedication to quality and innovation perfectly aligns with our team’s core values. We’re looking forward to representing their brand on and off the track in 2025 as we introduce fans across the country to their great-tasting products.”
Bringing NASCAR Fans Closer to the Brand
Beyond the racetrack, Volpi Foods will connect with fans through exclusive behind-the-scenes content, interactive social media campaigns, and special promotions leading up to and during race events in select markets. These initiatives will further solidify the brand’s place within the NASCAR community while allowing fans to experience Volpi Foods’ premium offerings firsthand.
With an expanded presence in the NASCAR Xfinity Series, Volpi Foods continues to reinforce its dedication to bringing high-quality, hand-crafted meats to consumers while deepening its connection with motorsports enthusiasts. As the 2025 season unfolds, racing fans can look forward to thrilling performances both on the track and in the culinary space, courtesy of Volpi Foods.
