818 Tequila — the award-winning, fan-favorite brand founded by Kendall Jenner — is making a high-speed entrance into the world of motorsports with its first-ever national sports partnership. Teaming up with NASCAR sensation Toni Breidinger, 818 is gearing up to connect with a new wave of racing fans, many of them women, who are reshaping the future of the sport.
“Toni is a powerhouse — both on the track and across social media,” said Kendall Jenner, Founder of 818 Tequila. “We’re beyond thrilled to kick off our first national sports partnership with her. She embodies everything 818 stands for.”
The collaboration celebrates the spirit of community and authenticity shared between Toni and 818. Throughout the 2025 NASCAR Craftsman Truck Series season, fans can catch 818’s signature branding speeding by on Toni’s car, her fire suit, and racing gear.
“As a true tequila enthusiast, 818 has always been my go-to,” said Toni Breidinger. “Partnering with a brand that’s fearless, authentic, and empowering to women is truly a dream come true.”
Breidinger isn’t just making history — she’s rewriting it. With 27 top-ten finishes in ARCA, she holds the record for the most by any female driver, and she’s built a massive fanbase of over 5 million followers who can’t get enough of her both on and off the track.
The partnership will stay in full throttle all season long. Kicking off with a major splash, 818 will be the primary sponsor for Toni at the Nashville Speedway race on May 30, 2025. Expect a full takeover: Toni will rock an 818-branded fire suit and helmet, while fans will get an exclusive chance to experience a VIP 818 afterparty — with Toni herself making a special appearance.
Following Nashville, 818 Tequila will continue riding shotgun as an associate sponsor throughout the rest of the 2025 season.
Cheers to speed, spirit, and breaking barriers — 818 Tequila and Toni Breidinger are just getting started.
