NASCAR driver Ricky Stenhouse Jr. is set to welcome a brand-new sponsor this weekend at the Homestead-Miami Speedway. Stenhouse’s No. 47 car will be sporting the colors of Betr, a rising sports gaming and media company, for the Straight Talk Wireless 400.
Founded in 2022 by Joey Levy and social media influencer Jake Paul, Betr has quickly made a name for itself in the sports entertainment industry. The company focuses on elevating the way sports are consumed, offering a unique gaming experience designed specifically for the casual sports fan. Despite being relatively new to the market, Betr Picks has already amassed hundreds of thousands of paying users, solidifying its place as one of the fastest-growing products in the sports gaming sector.
Betr’s media arm, Betr Media, has also seen exponential growth since its inception. The brand has grown to over 8.7 million followers and has generated over 6 billion impressions and 300 million engagements across its social platforms. With its focus on talent-driven short-form content, Betr Media has effectively captivated audiences across the U.S.
As Stenhouse gears up for Sunday’s race, he will make his 14th career NASCAR Cup Series start at Homestead-Miami Speedway. Over the course of his 13 previous appearances at the 1.5-mile track, he has secured three top-15 finishes, with his best result of 13th coming in February 2021. Additionally, Stenhouse has placed inside the top 20 on six occasions, proving his capability at the challenging South Florida track.
With the addition of Betr as a sponsor, Stenhouse and his team are hopeful for a strong performance in the Straight Talk Wireless 400. Fans can tune in on Sunday to see the No. 47 car in action, sporting the new partnership that blends sports betting, media, and NASCAR excitement.
