Iconic wine producer Caymus Vineyards proudly announces its 2025 NASCAR Cup Series partnership with Haas Factory Team. The family-owned and operated winery will feature Bonanza, its renowned California Cabernet Sauvignon, on the No. 41 Ford Mustang Dark Horse driven by Cole Custer.
A Continued NASCAR Presence
The 2025 season marks Caymus Vineyards’ 12th year of involvement in NASCAR and its third year with the Haas Factory Team organization. In 2024, the Napa-based winery celebrated its 50th anniversary with a special primary livery at the Sonoma Raceway event in June, later showcasing the eye-catching Bonanza Cabernet scheme on the No. 41 Ford Mustang at Homestead and Las Vegas in October.
Bonanza Cabernet, created by Chuck Wagner of Caymus Vineyards, was inspired by California’s vast vineyard land, which produces exceptional Cabernet Sauvignon.
Excitement for the 2025 Season
“We’re proud to partner with Haas Factory Team, and we’re excited to have Bonanza Cabernet ride along with 2023 NASCAR Xfinity Series Champion Cole Custer as he makes his return to the Cup Series,” said Karen Perry, Executive Vice President of Caymus Vineyards. “Gene Haas has a heralded track record, and his commitment to putting quality race teams on the track in both Formula One and NASCAR makes him a great partner for our winery. What excites us most is the pursuit of excellence—whether in winemaking or on the track. We look forward to continuing to engage racing’s most passionate fanbase with Bonanza Cabernet.”
Since first partnering in 2023, Caymus Vineyards has expanded its role with the Haas Factory Team organization. In 2025, Bonanza Cabernet will continue to have a prominent presence on the No. 41 Ford Mustang, featuring branding on the lower rear quarter panel and on Custer’s firesuit. Additionally, the Bonanza Cabernet primary livery will be showcased at two major races: the EchoPark Automotive Grand Prix at Circuit of the Americas on March 2nd and the South Point 400 at Las Vegas Motor Speedway on October 12th.
Custer’s Take on the Partnership
“Caymus Vineyards and the Wagner family have a long history in NASCAR, and we have a shared passion for excellence, making them the ideal partner for our team,” said Cole Custer. “Caymus makes exceptional wines under a range of labels, and Haas Factory Team is dedicated to building competitive racecars. I’m excited to have them on board, and I look forward to driving the No. 41 Bonanza Cabernet Ford Mustang at Circuit of the Americas in March and at Las Vegas Motor Speedway in October.”
With Caymus Vineyards’ continued commitment and Custer’s return to the NASCAR Cup Series, the 2025 season is set to bring excitement both on and off the track as fans look forward to seeing the Bonanza Cabernet brand in action.
