Kaulig Racing has announced a significant partnership with Grizzly Nicotine Pouches, a product of American Snuff Company, LLC (ASC), for the 2025 NASCAR Cup Series season. Grizzly Nicotine Pouches will serve as the primary sponsor for Ty Dillon’s No. 10 Chevrolet in nine races, beginning with their debut at the prestigious Daytona 500 on February 16, 2025.
A Major Sponsorship for Ty Dillon and Kaulig Racing
Grizzly Nicotine Pouches, a tobacco leaf-free product, will be prominently featured on Dillon’s car throughout the season. In addition to its primary sponsorship for nine races, the brand will maintain a major associate position on the No. 10 Chevrolet at every event, including the Cook Out Clash at Bowman Gray Stadium.
For Ty Dillon, who joined Kaulig Racing as a full-time driver last October, this partnership is a major milestone in his NASCAR career. “Kaulig Racing has offered me the best opportunity I have ever had in the Cup Series, and bringing on a partner like Grizzly Nicotine Pouches is really humbling,” Dillon said. “I understand the heritage of the company and the value of great sponsors, so I am just so anxious to get busy and deliver great results for everyone.”
Strengthening the Connection Between NASCAR and Its Fans
American Snuff Company’s affiliate, RJ Reynolds, played a historic role in NASCAR as the naming rights sponsor of the Cup Series for over three decades. This partnership with Kaulig Racing continues the company’s deep connection to the sport.
“NASCAR is an extension of who our consumer is, and this collaboration shows we’re right there with them, every step of the way,” said Brent Trader, Senior Director at American Snuff Company. “This isn’t just a partnership; it’s a friendship built on shared values and a shared vision for success.”
Supporting Veterans with The Fallen Outdoors
In addition to Grizzly Nicotine Pouches, the No. 10 Chevrolet will feature The Fallen Outdoors organization, a non-profit dedicated to organizing outdoor adventures for veterans, Gold Star families, and active-duty service members. This partnership underscores Kaulig Racing’s commitment to supporting those who have served their country.
Grizzly Nicotine Pouches Primary Races
The No. 10 Chevrolet will showcase Grizzly Nicotine Pouches as its primary sponsor at the following events:
- February 16: Daytona 500, Daytona International Speedway
- May 4: Texas Motor Speedway
- May 18: All-Star Race, North Wilkesboro Speedway
- May 25: Charlotte Motor Speedway
- June 1: Nashville Superspeedway
- August 31: Darlington Raceway
- September 13: Bristol Motor Speedway
- October 19: Talladega Superspeedway
- October 26: Martinsville Speedway
A Promising Season Ahead
The partnership between Kaulig Racing, Ty Dillon, and Grizzly Nicotine Pouches sets the stage for an exciting 2025 NASCAR Cup Series season. With Dillon at the wheel of the No. 10 Chevrolet, backed by a historic brand and a shared commitment to success, Kaulig Racing is poised to make a strong impact on and off the track.
