Wisconsin-based entrepreneur and investor Carl Ruedebusch has reaffirmed his commitment to NASCAR, returning as a major partner of Front Row Motorsports (FRM) and driver Todd Gilliland for the 2025 NASCAR Cup Series season. Ruedebusch’s continued support will include his companies, Ruedebusch Development & Construction (RDC) and gener8tor, as well as additional partnerships in development.
Expanding the Partnership with gener8tor
Gener8tor, a nationally recognized venture capital firm and accelerator, will step into a larger role in 2025, serving as the primary sponsor for multiple races on Gilliland’s No. 34 Ford Mustang Dark Horse. Known for fostering innovation across startups, corporations, and creative industries, gener8tor is leveraging its platform to connect with NASCAR’s dynamic fanbase.
Joe Kirgues, co-founder of gener8tor, expressed his enthusiasm for continuing the partnership. “We are honored to partner with Carl and Front Row Motorsports as we join Todd for another season and our first with the No. 34,” Kirgues said. “Todd has been a great ambassador for us, and we are looking forward to expanding our reach in some key markets.”
The Return of Ruedebusch Development & Construction
Ruedebusch Development & Construction, a full-service commercial construction and real estate development company, will continue its long-standing relationship with Gilliland and FRM. The company’s branding will feature prominently on the No. 34 Ford Mustang throughout the season, marking its fourth year supporting Gilliland in the NASCAR Cup Series.
Carl Ruedebusch, President and CEO of RDC, emphasized his commitment to Gilliland and FRM’s success. “This is an exciting new era for Front Row Motorsports,” Ruedebusch said. “I am in full support of FRM and proud to continue my part in Todd’s career.”
A Relationship Built on Trust and Success
Gilliland, entering his next chapter with FRM, expressed gratitude for Ruedebusch’s unwavering support and the ongoing partnership with gener8tor. “Mr. Ruedebusch, and his partners such as gener8tor, have been some of my biggest supporters since I joined the NASCAR Cup Series,” said Gilliland. “It’s more than a partnership; we’re family, and I am thankful for all their support. I can’t do this without them.”
Building Momentum for 2025
As Gilliland and the No. 34 team gear up for the 2025 NASCAR Cup Series season, the continued backing from Ruedebusch and his network of partners positions them for a promising year. With Ruedebusch’s proven support, gener8tor’s innovative approach, and FRM’s growing presence, the team is set to make an impact on and off the track.
The 2025 season promises to bring new opportunities for Gilliland, FRM, and their partners as they aim to solidify their place among NASCAR’s top contenders.