Insurance King and ROCK’N Vodka will reunite to support Josh Bilicki and DGM Racing at the upcoming NASCAR Xfinity Series race at Bristol Motor Speedway on Friday, September 15th. The car will feature a checkerboard paint scheme, paying homage to Rockford, IL band, Cheap Trick, whose lead guitarist and songwriter, Rick Nielsen, is part owner of ROCK’N Vodka.
The unique collaboration between Insurance King and ROCK’N Vodka began in 2020, as both Rockford, IL based companies partnered with Bilicki at a NASCAR Xfinity Series race at the Daytona Road Course, where Bilicki placed twelfth while driving for B.J. McLeod Motorsports.
Bilicki, who competes in NASCAR’s top three series, drove the number 91 car for DGM Racing to an eight place finish in July at Road America, and the group is looking to carry the momentum forward to finish the season.
“I’ve really enjoyed my time with DGM Racing this year. Every time I get behind the wheel, we keep building and getting better,” says Bilicki. “Bristol is one of my favorite tracks on the schedule, so it is really cool to have the support from Insurance King and Rock’n Vodka to be able to compete at this iconic track.”
ROCK’N Vodka has launched a mini-IPO on StartEngine, allowing individuals to become a part owner of the company by investing. In 2022, the company doubled its retail locations and increased sales by 84.1%, with placements in major retailers and partnerships with major distributors. ROCK’N Vodka has been consistently called a “ground-breaking, emerging brand.” The investment opportunity is available at: https://www.startengine.com/offering/rockn-vodka
Additional sponsorship for the Bristol race weekend will come from Sherfick Companies, a family owned construction company in Central Indiana. Sherfick Companies was featured as a primary sponsor aboard Bilicki’s DGM Racing Chevrolet Camaro in August at Indianapolis Motor Speedway. SheBrews, a locally owned coffee shop in Lafayette, TN, will also be proudly featured on the car.
The Food City 300 NASCAR Xfinity Series race at Bristol Motor Speedway will take place on Friday, September 15th at 7:30PM Eastern Time. The race will be broadcasted live on the USA Network.