The Jacksonville Jaguars have unveiled a new logo that the team will use during the 2013 football season.
Team owner Shad Khan spoke of “The rebirth of the Jacksonville Jaguars” and “Forging a new identity.”
“It symbolically speaks to the passion,” Khan continued. “…It was time to have a new logo … we wanted to find the right look that is faithful to the past … but also bring unmistakably a new energy to the Jaguars.”
Whether the move is to push new merchandise or a hope to put his stamp on the team this is likely one of the few times that the Jaguars will be talked about heavily this season. The team has won a combined seven games over the last two seasons.
Thus far many Jaguar fans have voiced displeasure over the new logo filling the teams Facebook page with negative comments.
In case you forgot what the old Jaguars logo looked like you can see it below.