![\"\"](\"http:\/\/tireball.com\/nascar\/files\/2020\/06\/williams.jpg\")
<\/p>\n<\/p>\n
A business-to-business relationship with one of Josh Williams\u2019 longest-tenured partners has led to a unique sponsorship deal for Saturday\u2019s NASCAR Xfinity Series event at Talladega (Ala.) Superspeedway.<\/p>\n
General Formulations, a worldwide manufacturer of high-quality pressure-sensitive films for the sign and graphic industries, is leveraging a strategic partnership with DuPont™ Tedlar\u00ae PVF films to back Williams\u2019 No. 92 Chevrolet Camaro in the Unhinged 300 at the 2.66-mile superspeedway.<\/p>\n
General Formulations and DuPont™ Tedlar\u00ae, the company\u2019s polyvinyl fluoride film for graphics protection, will serve as co-primary sponsors of Williams during the 11th event of the NASCAR Xfinity Series season.<\/p>\n
Founded in 1953 and based in Sparta, Mich., General Formulations has been part of Williams\u2019 ascent into NASCAR\u2019s national series since his debut in the Xfinity Series in 2016. This season marks their fifth year as a partner with the 26-year-old, who is in the midst of a career year in Xfinity Series competition.<\/p>\n
As part of General Formulations\u2019 partnership with Williams, all of his race cars have been wrapped with the company\u2019s GF 333 AutoMark™ DRIFT™ PW film, while the DGM Racing haulers have been wrapped with GF 230 AutoMark™ Vinyl and GF 231 AutoMark™ Wrap Laminate.<\/p>\n
“We have been a proud wrap vinyl sponsor of Josh Williams Motorsports since 2016. Our longstanding relationship with Josh has given us an opportunity to grow our brand and align ourselves with a highly reputable driver and sport,” said Matt Edwards, Product Manager for General Formulations. “Our new GF 333 AutoMark™ DRIFT™ PW high-quality vinyl wrap film will be used to wrap Josh\u2019s No. 92 car at the upcoming Talladega race.<\/p>\n
“The graphics on the car will be highlighting our new strategic partnership and co-sponsorship of the upcoming race with DuPont.”<\/p>\n
As part of General Formulations\u2019 association with Tedlar\u00ae, the two brands have worked to produce a long-term graffiti and chemical resistant solution that can be used for a multitude of applications, including outdoor signage and UV-resistant graphics.<\/p>\n
Through the Tedlar\u00ae partnership with General Formulations, Williams will become one of a select group of drivers to work with the brand in NASCAR when he takes the green flag at Talladega this weekend.<\/p>\n
The Tedlar\u00ae brand will be featured on Williams\u2019 Camaro. Tedlar\u00ae polyvinyl fluoride film provides surface protection for a variety of materials and industries, including aerospace and transportation, building and construction, signage and graphics, wallcoverings, healthcare and photovoltaics.<\/p>\n
“Tedlar\u00ae, together with General Formulations, is proud to partner with Josh Williams at this weekend\u2019s Talladega Superspeedway Xfinity Series race,” said Fallyn Flaherty-Earp, Global Marketing Manager for DuPont Advanced Materials. “Josh\u2019s Chevrolet Camaro is custom-wrapped in General Formulations\u2019 vinyl.”<\/p>\n
Williams is returning to Talladega, the site of his career-best eighth-place finish last April, on the heels of his third top-12 finish in 10 races this season last weekend at Atlanta (Ga.) Motor Speedway.<\/p>\n
He currently sits 13th in the Xfinity Series playoff standings, just 17 points out of a postseason berth, but Williams\u2019 eyes aren\u2019t just on collecting points this weekend \u2013 they\u2019re on locking himself and his DGM Racing team into the playoffs with a breakthrough victory at the largest track on the circuit.<\/p>\n
“After how we ran at Talladega last year and knowing the speed we\u2019ve had already this season, I\u2019m fired up to get back there this weekend and see if we can\u2019t go a few spots better and win the race,” said Williams. “We know that the superspeedways give our team a real chance to shine and run up front, and hopefully we can take advantage of that and build on the momentum we\u2019ve had the last few weeks.<\/p>\n
“It\u2019s really cool to be able to welcome a partner like Tedlar\u00ae to DGM Racing this weekend and to have them be on board alongside General Formulations, who\u2019s been with me for this entire journey,” Williams added. “We\u2019re ready to represent for them at Talladega and keep this great-looking No. 92 General Formulations\/Tedlar\u00ae Camaro toward the front of the field.”<\/p>\n
Saturday\u2019s Unhinged 300 at Talladega Superspeedway is scheduled for a 5:30 p.m. ET green flag, with live coverage on FS1, the Motor Racing Network and SiriusXM NASCAR Radio, channel 90.<\/p>\n","protected":false},"excerpt":{"rendered":"
A business-to-business relationship with one of Josh Williams\u2019 longest-tenured partners has led to a unique sponsorship deal for Saturday\u2019s NASCAR Xfinity Series event at Talladega (Ala.) Superspeedway. General Formulations, a worldwide manufacturer of high-quality pressure-sensitive films for the sign and graphic industries, is leveraging a strategic partnership with DuPont™ Tedlar\u00ae PVF films to back Williams\u2019 […]<\/p>\n","protected":false},"author":1,"featured_media":24238,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[1152,606],"coauthors":[675],"class_list":{"0":"post-24237","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-xfinity","8":"tag-josh-williams","9":"tag-talladega-superspeedway"},"_links":{"self":[{"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/posts\/24237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/comments?post=24237"}],"version-history":[{"count":0,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/posts\/24237\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/media\/24238"}],"wp:attachment":[{"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/media?parent=24237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/categories?post=24237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/tags?post=24237"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/coauthors?post=24237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}